From now on, people in the United States mustn't go to a Body Shop store anymore to get their favorite products, they can just get them out of a machine. The beauty chain The Body Shop - part of the L'Oréal group - installed vending machines in airports, shopping centers and supermarkets.
But not only The Body Shop uses vending machines, it seems to become a trend in the beauty world. Even cosmetics companies such as Sephora and Coty sell their products through these machines. Earlier this year, Coty temporarily installed automats in subway stations in Paris to put the newest Calvin Klein perfume on sale.
According to Al Montalvo, Director of New Sales and Emerging Channels at The Body Shop, the vending machines respond to an increasing demand. "More than ever, customers want to buy their products wherever and whenever they want to. For The Body Shop, it is an opportunity to meet their expectations in an innovative way."
I'm a huge fan of these Body Shop vending machines because you can't risk not having their products around (at least, I can't). My skin totally fell in love with the body butters and their fragrances. Hope to find these automats in Belgium very soon!
Text: Ines Cockx
Info: Weekend Knack
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Ines
2 comments:
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